Bisdesk Blog

The Burj Khalifa Show: Advertise on the Burj Khalifa LED screen

Written by Nazia Rahman - Writer at Bisdesk | Apr 4, 2023 8:17:47 AM

Glam up your business on the 33,000 m2 Burj Khalifa screen!

The first look of the Burj Khalifa always stuns people! 

The iconic edifice was built by Emaar Properties, a Dubai-based developer. Officially inaugurated in 2010, Burj Khalifa stands as the tallest structure in the world with 160 stories, almost 8 times taller than The Great Pyramid of Giza. 

Burj Khalifa’s façade covers over 33,000 sqm with 1.2 M LED lights: adverts on the Burj Khalida facade can be viewed by millions of people and it is one of the most-leveraged facades by the world’s top brands like Huwaei, Cartier, Samsung, Pepsi, Bentley, etc. 

💡How does Bisdesk come into play in this? 

Bisdesk can help you with the entire process of Burj Khalifa projection - from brand approval to promoting the projection day! 

The UAE team of Bisdesk are talented Burj Khalifa event planners. We have a creative team of Burj Khalifa show experts who can help you throughout the entire process and let your brand be discovered by millions of qualified leads.

Table of content 

 

1. Bisdesk - a one-stop booking platform for organizing perfect Burj Khalifa Ads

a. Brand approval support

b. Content design & production

c. Event Management & Coverage

 2. Burj Khalifa LED projection: Doing it in-house VS. Organizing it through Bisdesk

 3. Immerse in the world of Bisdesk-powered Burj Khalifa projections

a. Festival of flowers Global Launch Projection by Bisdesk 

b. Seven Capitals - Projection of Global Expansion Celebration - by Bisdesk 

 4. Estimation of how many people will be reached per projection

 5 Benefits of projecting your ad on Burj Khalifa

 6. Burj Khalifa advertisements cost

 7. FAQs

Bisdesk - a one-stop booking platform for organizing perfect Burj Khalifa Ads

Bisdesk has long-standing experience in organizing the perfect Burj Khalifa LED advertisements. As a leading coworking marketplace, Bisdesk has spread its wings across diverse markets in the UAE and India. Also, we have an expert Burj Khalifa projection team in the UAE to help you with the entire approval and event coverage process. 

Here are the steps we follow - 

  1. Brand approval support

    We support you through the brand approval process, here’s how - 

    • Submit the brand information to the approval authorities with the date. 

    • Also, we carefully explain to the authorities how projecting the advert on the Burj Khalifa facade can help your brand. 



  2. Content design & production

    Team Bisdesk can help you through the entire content design & production process in the following steps - 

    • We will help you throughout the storyboard approval process. 

    • Also, we will manage the entire content production process.

    • Moreover, we minutely go through all the tech. Specifications, required by the authority.  

    • We can also book vocalists & musicians for you. 

      For our flower festival show on the Burj Khalifa screen, we have booked none other than the Oscar-winning Indian musician A.R. Rahman. We have a long list of musicians, vocalist teams, and musical bands on our list.



  3. Event Management & Coverage

    • Enjoy the live projection with your guests.

      Team Bisdesk will facilitate the projection - all you have to do is savour the proud moment of watching your brand on the Burj Khalifa screen. 
     
    • Covering the projection event.

      We will cover the entire projection event as your preference - even if we have to arrange drone filming to make your day! 

    • Managing celebrities.

      Managing celebrities for a Burj Khalifa projection event requires a specific skill set and expertise in event management and talent management. The event management team of Bisdesk will negotiate with the celebrities and their agents, coordinating logistics, and ensuring that the event meets our client's expectations.

    • Booking live-action venues for your guests.

      Team Bisdesk will book all the required event spaces for the Burj Khalifa projection event. Also, we will select live-action venues for your guests.

    • Security approval.  

      We will arrange the security approval for you as well. 

Ready to flaunt your brand on the Burj Khalifa? 

 

Burj Khalifa LED projection

Doing it in-house VS.

Organizing it through Bisdesk

 

Doing it in-house

 

Letting Bisdesk organize the Burj Khalifa projection event

A costly way 


Because you have to hire an entire team. 

An affordable way


Hire an expert Burj Khalifa team in affordable packages WITH OFFERS! 

Find resources the hard way 


Scrape the contacts to find resources specialized in Burj Khalifa projections. 

Find the best resources easily 


Get a ready expert team who have years of experience in Burj Khalifa projections. 

Mistakes in following the approval guidelines

Numerous mistakes in following the content and brand approval guidelines. 

Mistake-free approval process

Hardly any mistakes in the content guidelines as our team is an expert in Burj Khalifa adverts. 

Get through the approval process the hard way. 

Get through the approval process the easy way. 

Manage the projection day event the hard way. 

Manage the projection day event with experts. 


 

Immerse in the world of Bisdesk-powered Burj Khalifa projections

Here are the best of the projections on Burj Khalifa, arranged by Bisdesk - 

  • Festival of flowers Global Launch Projection by Bisdesk 

Bisdesk's UAE team hosted a special screening that included a stunning display of Bathukamma flowers accompanied by A. R. Rahman's composition in the background. The high-profile event was attended by several senior dignitaries and corporate delegates from India and the UAE. Bisdesk.com played a crucial role in ensuring the project's success by providing a user-friendly platform for booking and accessing spaces and venues of all types for work settings.

Enjoy the stunning projection campaign here 

  • Seven Capitals - Projection of Global Expansion Celebration - by Bisdesk 

Bisdesk supported Seven Capitals, a prominent trading platform that is expanding worldwide, in showcasing their projection on the iconic Burj Khalifa.

Our skilled team at Bisdesk aided Seven Capitals in the booking process for the projection, as well as securing event artists, content projection, and film artists.

If you are interested in projecting your brand on the Burj Khalifa, contact us today to discuss your options.

Enjoy the projection video of the global expansion celebration

Estimation of how many people will be reached per projection

The Burj Khalifa has a total of 160 LED screens on each side of the building. These screens are able to portray a fantastic show of images, animations, and video content. Also, the screens are visible from all over Dubai and can be seen up to 25 kilometres away. 

The tallest building in the world - Burj Khalifa was built for a number of reasons: one of the reasons was to serve as an iconic symbol for Dubai, a thriving business corner to attract the world’s largest business entities, and stand as a monument for the future. 

By projecting advertisements on it, companies can reach more than 2 million people per day and promote their products or services.

Benefits of projecting your ad on Burj Khalifa

Showing your brand on the Burj Khalifa screen provides a number of benefits. For one, it is a great way to make your brand stand out. Also, it is an effective way to get your message across and engage with people in the region. With its iconic stature and global recognition, the Burj Khalifa is the perfect location for any advertising campaign and can be a really good idea to scale your business faster. It is one of the most iconic buildings in Dubai, and an event on the Burj Khalifa premises attracts the world’s biggest business entities. 

It is a great way to get the attention of people living in Dubai and also tourists who visit this city. The benefits of projecting your ad on the Burj Khalifa are -

  • Visibility

    Burj Khalifa is an iconic landmark and a major tourist attraction in Dubai. Projecting your ad on this building can attract the attention of millions of people who visit Dubai every year.

  • Reach

    The projection on Burj Khalifa can reach a massive audience, not only those who are physically present in Dubai but also through social media and news coverage. This can lead to greater brand awareness and recognition.

  • Impact

    The size and height of Burj Khalifa make it an impressive canvas for an advert projection. The grandeur of the building can add an extra level of prestige and impact to your advertisement.

  • Innovation

    A projection on Burj Khalifa can be seen as a unique and innovative marketing approach. It can showcase your brand as forward-thinking and cutting-edge.

  • Cost-effectiveness

    While projecting your ad on Burj Khalifa is undoubtedly an expensive endeavour, it can also be cost-effective in terms of the number of people reached and the impact created. It can also provide a more lasting impression than other forms of advertising.

Burj Khalifa advertisements cost

  • Shorter adverts within 3 minutes

The Burj Khalifa has specific times when it promotes an advertisement or a message. The cost and the timing will be estimated by the marketing agency of the tower - Mullen Lowe MENA. Any message or advertisement that runs for at least 3 minutes would most likely cost around 68,000 USD. 

  • Adverts on the weekends

However, if the advertisement is posted for the weekend slot from 8 P.M. to 10 P.M., it can cost you as much as 95,000 USD. The cost for the 7:00 p.m. slot is 272,000 USD, as that specific time period is the most popular and lucrative one available. Such advertisements have been shown for Partnership: Bisdesk X Seven Capitals.

 

FAQs

  • How much does it cost to put advertisements on the LED screen of Burj Khalifa?

For a 3-minute advert on the weekdays (8 P.M. - 10 P.M.), it can take up to 68,000 USD. On weekends, it takes much higher - from 95,000 USD - 272,000 USD depending on the time. 

  • What is the process of advertising on Burj Khalifa? 

     

    The process starts from producing the content to booking the projection day. Also, you need to shoot the projection event and market the event on different digital platforms as well.

  • What are the advantages of advertising on the Burj Khalifa screen?

The advantages are numerous. The most striking advantage is that your ad can be watched by over 2 million people - containing diverse business entities, investors, and buyers. 

  • Is Burj Khalifa’s facade made of LED screens?

Yes, Burj Khalifa’s facade contains a massive LED screen. Burj Khalifa’s LED-embedded facade is over 33,000 m2 and contains about 1.2 million LEDs. 

 

Want to be a flashing star on the Burj Khalifa screen?